As Pakistan’s largest digital financial platform, easypaisa currently serves 1 in every 5 Pakistani adults, with a growing 31% female user base.
Jahanzeb Khan Stresses Trust and Innovation to Drive Pakistan’s Digital Finance Future. Jahanzeb Khan, President and CEO of easypaisa Digital Bank, emphasized the importance of trust, security, and innovation in digital financial inclusion at the GSMA Digital Nation Summit in Islamabad.
easypaisa Leading Digital Finance with Trust and Security
Speaking at a session titled “From Cybersecurity to Digital Payments – Ensuring Trust in a Cashless Future,” he stressed the need to balance convenience with strong data security.
“easypaisa is proud to lead Pakistan’s digital financial transformation,” said Jahanzeb. “We aim to build visible trust and secure every transaction with strong backend systems while keeping the experience simple.”
He praised the Government of Pakistan and the State Bank of Pakistan for supporting the Cashless Economy Initiative. He called for a more interoperable, secure, and inclusive financial system.
Jahanzeb stressed the importance of collaboration between fintechs, regulators, and policymakers. He said joint efforts are key to bringing more Pakistanis into the formal economy.
He also explained how easypaisa applies a Privacy by Design approach to product development. This ensures data protection is built in from the start.
This method keeps user privacy a top priority and helps create secure, scalable, and innovative financial services. Jahanzeb added that easier onboarding and better access for the unbanked are core goals.
The GSMA Digital Nation Summit brought together leaders from government, telecom, tech, climate, and development sectors. They discussed ways to build a more secure and connected digital future.
As Pakistan’s leading digital financial platform, easypaisa now serves 1 in every 5 Pakistani adults. It also boasts a 31% female user base.
In 2024, easypaisa processed 2.7 billion transactions worth PKR 9.5 trillion, nearly 9% of Pakistan’s GDP. These figures show the platform’s strong impact on the national financial landscape.
