Maheen Usmani Brings 18+ Years of Expertise in Communications to Nutshell Group
Nutshell Group Enhances Medi Strategy with Maheen Usmani’s Appointment۔ Nutshel Group, one of Pakistan’s leading integrated PR, communications, and public affairs firms, has announced the appointment of Maheen Usmani as its new Chief – Media Relations & Storytelling.
This strategic addition to the team aims to further strengthen the company’s expertise in media communications and its ability to craft compelling narratives for clients across diverse sectors.
Speaking on Maheen’s appointment, Muhammad Azfar Ahsan, Founder & Chairman of Nutshell Group, and Rabia Shoaib Ahmad, Director & CEO, expressed their excitement. “We are thrilled to welcome Maheen to Nutshell Group,” they said. “Her exceptional skills, extensive experience, and proven success will significantly enhance the services we provide to our clients and partners. We are confident that her leadership will play a key role in our growth and diversification goals.”
Maheen Usmani brings over 18 years of diverse experience in digital, electronic, and print communications. With a strong background in corporate communications, she previously served as the Corporate Communications Lead for the Africa and Middle East region at Reckitt UAE. There, she specialized in designing and executing integrated communication strategies for both internal and external audiences. Her expertise spans strategic content creation, creative storytelling, audiovisual presentations, and narrative development.
Maheen’s leadership has earned her recognition as an award-winning media practitioner. She has crafted impactful documentaries and features on critical global issues, including climate change, women’s health, minority rights, education, and human trafficking. Her commitment to telling stories that matter has made her a powerful advocate for social change through the media.
In addition to her corporate communications experience, Maheen has demonstrated her leadership in community engagement through her work with high-profile organizations like the Aga Khan Foundation, the Dr. Mahbub ul Haq Human Development Centre, and the Sustainable Development Policy Institute (SDPI). At Reckitt, she led initiatives such as town halls with corporate leaders, CSR projects, and mental health programs, all of which fostered stronger stakeholder relationships and contributed to employee wellness.
The team at Nutshell Group is eager to leverage Maheen’s extensive skill set to further enhance its storytelling approach, which has been instrumental in helping clients develop strong public relations strategies. By providing tailored communication solutions, Nutshell Group assists clients in raising awareness and effectively managing their public image.
Maheen Usmani’s appointment marks an exciting new chapter for Nutshell Group as it continues to innovate in the field of media relations and communications. Her leadership promises to bring fresh perspectives and drive continued success for the company and its clients in Pakistan and beyond.
