The easypaisa Umrah Savings Plan has officially entered Pakistan’s crowded Islamic fintech space. easypaisa digital bank, the country’s largest mobile financial services provider, has partnered with 5th Pillar Family Takaful to roll out a Shariah-compliant savings and protection solution built to help customers financially prepare for Umrah.
It’s a small announcement on paper — a savings plan, a takaful partner, a press release. But scratch beneath the surface and it signals something bigger: Pakistan’s digital banks are racing to own the religious-finance customer, not just the salaried one.
What the easypaisa Umrah Savings Plan Actually Offers
At its core, the easypaisa Umrah Savings Plan is a structured savings-plus-protection product. It combines long-term savings with Takaful-based protection, giving customers a disciplined, faith-compliant way to work toward their Umrah goals through digital financial services.
The mechanics are straightforward rather than flashy. Customers commit to regular contributions over a chosen term, and by maturity they’ve built both a savings pool and a protection cover, structured to avoid riba and interest-based instruments under Takaful principles.
- Shariah-compliant structure, no interest-based components
- Combines savings growth with family protection cover
- Maturity funds usable for Umrah or withdrawn as cash
- Delivered entirely through easypaisa’s digital platform
Eligibility, Terms and Contribution Options
Access isn’t universal, but it is broad. The easypaisa Umrah Savings Plan is open to customers aged 18 to 60, with terms starting from five years and flexible contribution schedules. That age range covers most working adults, from early-career professionals to those nearing retirement who still want to perform Umrah debt-free.
Contribution flexibility is arguably the plan’s most practical feature. Customers aren’t locked into one payment rhythm — they can pay in a way that matches their actual cash flow, which matters in an economy where income is often irregular.
| Feature | Detail |
|---|---|
| Eligible age | 18–60 years |
| Minimum term | 5 years |
| Contribution frequency | Monthly, quarterly, half-yearly, annual |
| Maturity payout | Cash or full Umrah package |
| Underwritten by | 5th Pillar Family Takaful |
| Distribution channel | easypaisa digital app |
End-to-End Umrah Travel Facilitation Explained
This is where the product breaks from a standard savings scheme. An integrated arrangement with 5th Pillar Travel (Private) Limited provides end-to-end travel facilitation upon maturity, covering visa processing, flights, accommodation and ziarat arrangements.
In practice, that means a customer doesn’t just receive a lump sum at the end of the term — they can convert it directly into a ready-made pilgrimage. For families who’ve never navigated visa paperwork or Saudi logistics, that bundling removes a genuine barrier.
- Visa processing handled by the travel partner
- Flight bookings included in the package option
- Accommodation arranged in Makkah and Madinah
- Ziarat (religious site visits) built into the itinerary
What easypaisa and 5th Pillar Leadership Are Saying
Company statements around this launch lean heavily on trust and accessibility language, standard for a faith-linked financial product, but backed here by specific commitments. Jahanzeb Khan, President & CEO of easypaisa digital bank, said the plan brings together Shariah-compliant savings, protection, and Umrah facilitation in a single digital offering, adding that it empowers Pakistanis to plan for the journey with greater confidence.
Nasar Qureshi, CEO of 5th Pillar Family Takaful, framed the tie-up as a distribution win as much as a product launch, saying the partnership lets the company reach customers at scale while combining protection, disciplined savings and travel facilitation under one ecosystem. Both executives are, unsurprisingly, aligned on the pitch: convenience wrapped around faith-based finance.
How This Fits easypaisa’s Islamic Finance Push
This isn’t easypaisa’s first move into Takaful, and it won’t be the last. The company has steadily layered Shariah-compliant products onto its core wallet and digital-banking business, and this launch extends that strategy into pilgrimage financing specifically.
With over 60 million registered users and the distinction of being Pakistan’s first digital bank to begin commercial operations, easypaisa continues aligning with the State Bank of Pakistan’s financial-inclusion agenda, targeting both banked customers and the still-large unbanked population.
- Adds to easypaisa’s existing Takaful and insurance portfolio
- Reaches unbanked and underbanked segments via mobile access
- Supports SBP’s broader financial-inclusion mandate
- Positions easypaisa alongside banks already selling Hajj/Umrah takaful
Why the Timing Matters for Pakistan’s Takaful Market
5th Pillar isn’t new to pilgrimage finance — it already distributes Hajj and Umrah savings products through Bank Alfalah and BankIslami. What’s different here is reach: easypaisa’s mobile-first customer base dwarfs typical bancassurance branch networks.
The launch also lands days after reports that payments on Pakistan’s new Hajj portal crossed Rs. 31 billion in a single day, underlining just how much demand — and money — is flowing through pilgrimage-linked financial products right now. Digital Takaful is no longer a niche; it’s becoming a competitive battleground.
