“easypaisa is playing its role in democratizing access to innovative digital financial services,” says Farhan Hassan
easypaisa Wins Big at Dragons of Pakistan 2025, Secures Multiple Accolades. easypaisa digital bank has once again made its mark at the prestigious Dragons of Pakistan Awards 2025, securing two Gold and one Bronze award for its standout easycash and Donations Campaign.
The brand earned Gold in the Integrated Marketing category for its Donations campaign. It also won Gold in Product Launch or Relaunch, and Bronze in the Influencer/Content Creation category for easycash.
Dragons of Pakistan Awards Recognize Marketing Excellence
Recognized for celebrating creative and effective marketing communications, the Dragons of Pakistan awards spotlight exceptional campaigns. easypaisa’s strong showing this year reaffirms its role as a leading digital bank that’s reshaping how finance interacts with everyday life.
Farhan Hassan, Chief Digital Officer, easypaisa digital bank, said:
“As a digital bank, easypaisa is playing its role in democratizing access to innovative digital financial services. Achieving this requires creative yet purposeful marketing. Our win at the Dragons of Pakistan 2025 reflects how our campaigns resonate with diverse audiences and earn the recognition they deserve.”
Rifah Qadri, Executive Director of Marketing & Corporate Communications, added:
“This is a proud moment for us. I’ve always believed that marketing should simplify, not complicate. It’s not just about big ideas—it’s about changing mindsets and making digital banking feel natural and easy. We’re grateful to our customers, agency partners, and in-house teams for bringing this vision to life. We aim to continue delivering work that connects, creates real impact, and transforms finance into something seamless and human.”
This recent achievement adds to a growing list of local and international accolades for easypaisa. Notably, its globally recognized Audio Nikahnama campaign also earned critical acclaim.
With a customer base representing 1 in every 5 Pakistani adults, including 31% female users, easypaisa processed over 2.7 billion transactions in 2024. These transactions totaled PKR 9.5 trillion, nearly 9% of Pakistan’s GDP. These figures reflect the brand’s ongoing commitment to setting new standards in digital banking and financial empowerment.
