National Bank of Pakistan (NBP) proudly celebrates another prestigious recognition by receiving the Union Pay International Award for Strategic Contribution – Marketing Promotion. The award was presented by Mr. Nadeem Haroon, Country Head UPI (Pakistan, Qatar, Bahrain & Afghanistan). Mr. Rehmat Ali Hasnie, President & CEO, NBP received the award. NBP was also included in the Six Pakistani Banks in Asia Pacific’s top 15 by S&P Global.
The achievement was celebrated in the presence of senior NBP leadership. These include Mr. Adnan Nasir, SEVP/Chief Digital Officer & Mr. Fouad Farrukh, SEVP/Group Chief, Aitemaad Islamic Banking. Mr. Faisal Ahmed Topra, SEVP, Retail Banking; Mr. Imran Farooqui, SEVP/Group Chief Operations; and Mr. Nabeel Aslam, SVP/Wing Head – Cards were also present. From UnionPay International, Mr. Kashif Ali, Head of Business Development (Pakistan & Bahrain) and Mr. Muhammad Ali Abbas, Senior Manager (Pakistan, Afghanistan & Qatar) were present. Along with it, Mr. Fahad Mahmood, CEO, Decagon Pakistan (Pvt.) Ltd also attended the event.
This recognition highlights NBP’s successful marketing collaboration with Golootlo, Pakistan’s leading discount platform. It offers 30,000+ merchant discounts nationwide. Through this partnership, NBP has launched multiple impactful campaigns for staff and customers. It is driving debit card usage, digital adoption, and customer engagement across the country.
This marks NBP’s fifth major UPI award, following earlier recognitions. The earlier recognitions were for Highest Debit Card Issuance & Highest POS Spend. Moreover, it included Highest Number of Active POS Users, and Highest Virtual Cards. With this milestone, NBP continues to lead the way in digital banking innovation. Moreover, it also leads in customer convenience, and impactful marketing initiatives across Pakistan.
