Despite these changes, WhatsApp reassured users of its commitment to privacy.
How to Make Money Using WhatsApp. WhatsApp has announced new monetization features aimed at businesses and content creators, integrating tools directly into its “Updates” tab. This update is part of Meta’s strategy to create new revenue streams across its messaging platforms.
The new features will be available exclusively in the Updates section, which includes both Status and Channels, ensuring that user chats remain unaffected. “Today we’re introducing some new features for our Updates tab, which is home to both Channels and Status,” WhatsApp stated, emphasizing that these changes will not impact private messaging.
Key features include Channel Subscription, allowing users to financially support their favorite creators through monthly payments for exclusive content. Additionally, Promoted Channels will enable creators and businesses to enhance their visibility by appearing as recommended channels in the directory, aiding discoverability for emerging creators and small businesses.
WhatsApp is also venturing into advertising with the integration of Ads in Status, marking its first direct advertising effort within the app’s stories-style content. Businesses can place ads in the Status section, aiming to boost user engagement and drive conversions through direct messaging.
In addressing privacy concerns, WhatsApp clarified that ad targeting will utilize limited signals, such as user location, language, and interactions within the Updates tab. Users who link their accounts to Meta’s ecosystem may see ads informed by their activity on Facebook and Instagram.
Despite these changes, WhatsApp reassured users of its commitment to privacy. “Like everything we do at WhatsApp, we’ve built these features in the most private way possible,” the company stated, confirming that personal messages, group chats, and calls will continue to be protected by end-to-end encryption, and that users’ phone numbers and private messages will not be shared with advertisers.
