Attendees took part in face-to-face meetings, networking sessions, and workshops.
Saudi Boosts Tourism Ties with Pakistan Through B2B Roadshow. The Saudi Tourism Authority (STA) has deepened its partnership with Pakistan by holding a successful four-day business roadshow in Karachi and Islamabad. The event focused on boosting tourism and business travel between the two countries.
Saudi Arabia is promoting itself as a new destination for MICE tourism (Meetings, Incentives, Conferences, and Exhibitions). The roadshow introduced exciting travel and business opportunities, bringing together top Saudi hotels, airlines, travel companies, and event organizers with leading Pakistani travel agents and tour operators.
Attendees took part in face-to-face meetings, networking sessions, and workshops. They explored new ways to work together and learned more about Saudi Arabia’s growing tourism sector.
Saudi Arabia is offering more than just business venues. The country’s unique travel experiences were also on display—from the ancient sites of AlUla, the modern energy of Riyadh, the charm of Jeddah, to the scenic beauty of Abha, Taif, and AlBaha. Big events like MDL Beast and Riyadh Season were featured, showing how business trips can also include fun and culture.
To support travel planning, STA shared special promotions, including summer deals, early-bird offers for winter AlUla tours, and custom travel packages for both leisure and group travelers.
The Saudi team included top names like Saudia Airlines, FlyADeal, Aroya Cruises, the Haramain Train, and others offering travel and transport services across the Kingdom.
This roadshow shows Saudi Arabia’s long-term commitment to Pakistan, with a focus on making travel smooth, exciting, and full of opportunity for both business and leisure.
