A Milestone in Pak-Türkiye Tourism Relations
Türkiye Hosts First Official Pakistani Influencer Trip to Boost Tourism Ties. In a landmark move to deepen cultural and tourism ties between Pakistan and Türkiye, the Türkiye Tourism Promotion and Development Agency (TGA), in collaboration with the Ministry of Tourism and Culture, organized the first-ever official influencer trip from Pakistan to Türkiye. The trip was curated by Asiatic Public Relations Network (APR).
Influencers Experience Türkiye’s Rich Heritage
Six well-known Pakistani content creators — Hamza Bhatti, Osama Nasir, Umama Ismail, Ghuas Gondal, Fariha Asghar, and Rea Rana — were invited to experience Türkiye’s legendary hospitality and diverse culture. The city of Istanbul served as the focal point of their visit.
Their itinerary offered a mix of historical exploration and modern experiences. The group visited iconic landmarks such as the Blue Mosque, Hagia Sophia, and the Basilica Cistern. They also wandered through the colorful streets of Balat and Fener, soaking in Istanbul’s blend of history and contemporary life.
Daily Life and Gastronomy Take Center Stage
In addition to cultural sites, the influencers experienced local life by visiting the Spice Bazaar, Istiklal Street, and Galataport. A Bosphorus Cruise showcased Istanbul’s unique geography — straddling both Europe and Asia.
Gastronomy was a central highlight of the trip. The influencers savored authentic Turkish cuisine and fusion delicacies, capturing the flavors of Türkiye’s world-renowned culinary traditions.
Strengthening Bilateral Connections
A representative from TGA stated:
“We are delighted to welcome the first group of Pakistani influencers to Türkiye. This milestone reflects our commitment to further strengthening ties between our two nations, and showcasing Türkiye’s unique experiences to Pakistani travelers. We look forward to seeing the stories and content that will inspire more visitors from Pakistan to discover Türkiye.”
Digital Content to Inspire Future Travelers
Each influencer will now share their journey online, offering Pakistani audiences a first-hand look at Türkiye’s vibrant culture, heritage, and food. Their content is expected to spark greater interest in Türkiye as a travel destination.
A Foundation for Future Collaboration
This pioneering partnership marks the beginning of broader efforts to promote Türkiye within the Pakistani travel market. It also aims to deepen people-to-people ties and strengthen the already warm relations between the two countries.
